BOWIE ON BRANDING
A tribute to David Bowie
A visionary brand agency staffed entirely by different versions of David Bowie onboards a green new hire.
Released a few months after the death of one of the most iconic brands of all time, the story centers on a recent green agency hire, David Jones (also Bowie's birth name), who lacks the inspiring charisma and whimsical identity of his new colleagues. A bizarre onboarding meeting takes place between David and two quirky Bowie personas driven to reject the ordinary, embrace courage and push David to make something (or someone) of himself.
Bowie On Branding is a satire that impugns stodgy, stuffy, and traditional-minded ad agencies that do little to inspire clients and which focus more on smoke, mirrors and brandspeak than real creativity and innovation.